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Paid Ads 101: 3 Truths Every Small Business Needs to Hear
This blog post shares key insights with special guest Fiddle Leaf Marketing, a paid ads expert, covering why solid marketing foundations are essential, how to combine organic and paid strategies effectively, and the importance of testing and patience to achieve success with paid ads.
How to Make Your Expertise Irreplaceable in the Age of AI
Discover how to make your expertise irreplaceable in the age of AI. Learn proven strategies to differentiate your service business, communicate unique value, and stay in demand—even as client expectations shift.
What’s Your Personality Type When Marketing Your Business?
Reels, funnels, content calendars… and still no traction? You might be stuck in one of these marketing personalities—and it’s time to break the cycle and find your rhythm.
Refresh Your Website: High-Impact Updates Without a Full Redesign
You don’t need a full redesign to update your website. Here’s how to refresh your site for 2025 with quick, high-impact changes.
3 Reasons Your Buyers Bounce (And What to Do About Them)
Why do buyers hesitate and leave without buying? It’s not just about price. Learn the top 3 reasons customers bounce and what you can do to turn hesitation into sales.
How to Stop Wasting Time on Marketing That Doesn’t Get You Results
Frustrated that your marketing isn’t working? What one ill-fated meal in Rome taught me about planning ahead—and how setting clear goals can save you from wasting time and effort on the wrong strategies.
6 Predictions That Will Shape Small Business Marketing in 2025
Discover 6 key trends shaping Small Business Marketing in 2025. Learn actionable strategies to thrive with AI, partnerships, and beyond social media.
Why a Marketing Coach is Key to Small Business Success
It can feel tempting to just let someone else handle all your marketing. A marketing coach offers a more sustainable way to grow. Instead of just outsourcing, a business coach teaches you how to manage your marketing effectively. With a coach, you’re not just learning what to do—you’re learning how to do it. This helps you make better decisions and manage more of your marketing yourself, giving you more control over your business growth.
How Customer Reviews Turn Browsers Into Buyers
Discover how customer reviews can turn casual browsers into committed buyers. This blog explores the pivotal role of customer feedback in boosting conversion rates and building consumer trust. Learn actionable strategies to harness the power of reviews, from effectively soliciting feedback to showcasing positive testimonials. Elevate your marketing approach and turn customer opinions into your most valuable asset for increasing sales and customer engagement.
Create Your Ideal Customer Persona for Better Marketing
Outdated personas waste your time. Take your best recent customers and look at "who they are" "How they feel" "What they want" and "how they want it." And put a fresh Ideal customer profile at the center of your marketing strategy.