Strategic Marketing Partner for Evolving Founders
Let’s make your next big idea a reality.
A 3-month strategic partnership to help you shape what’s next — with a clear message, smart structure, and a marketing plan you’re actually excited about.

Feeling stuck in the fog?
You’ve built something real. You’re smart, capable, and committed.
But lately, your messaging isn’t landing; your offers no longer feel like ‘you’; and every next step seems hazy. You’re tired of spinning, second-guessing, and trying to articulate the work you actually want to be doing in a way that actually connects with the ideal people you want to do it with.
You know you’re ready for more—but you can’t quite see how to make it all connect.
What if you didn’t have to untangle it alone?
Here’s the deal…
You’re too close to it all — we all are when it’s our own work. In fact, most founders I work with are “pain-aware but misdiagnosed.”
You know something’s off—maybe you’re saying:
“My messaging isn’t quite landing.”
“I’ve outgrown my offers, but I can’t put into motion what’s next.”
“The market’s changing, and I’m falling behind.”
“I know what I’m doing, but I can’t articulate it right.”
What you actually need isn’t another playbook or more hustle.
It’s strategic refinement, offer repositioning, and messaging wrapped around a business that doesn’t just feel like you... it’s built for you. That’s what Prepped for Success is here for.
If you’ve outgrown the one-woman brainstorm spiral, know that you’re not here to tinker. You’re here to make moves — smart ones.
Why this partnership is different.
This isn’t coaching. It’s not consulting. It’s a strategic partnership—one that honors both your vision and your energy.
Here’s what makes this work unique:
High-context, low-noise strategy:
No overwhelm, no cookie-cutter advice. You show up with all your brilliant ideas—I help you shape them and move with confidence.Pattern recognition meets precision messaging:
I see what others miss. Together, we uncover what matters most to you and your ideal customers and articulate it in a way that feels natural and right.No agenda, just sharp clarity & confidence:
I’m not leading you to my method. I hold up a clear, intuitive mirror so you can trust your next move—and have a framework to act on it.
Clients are often surprised by how much lighter, sharper, and validated they feel when that “big, overwhelming thing” becomes simple and actionable.
What we can do together:
Transform your big idea into a clear, actionable marketing plan—minus the overwhelm. No fluff, no cookie-cutter templates—just one day to craft a strategy that’s uniquely yours and can start working for you.
Let’s work together to:
Deep-Dive Assessment:
We’ll map out where you are, where you want to go, and what’s getting in the way—so we start with real clarity, not assumptions.
Offer Suite Review & Repositioning:
We’ll refine, restructure, or reposition your offers to fit your evolved expertise and market—so your work feels aligned and compelling.
Founder-Aligned Messaging Framework:
Together, we’ll craft your core brand narrative and messaging so you can talk about your work with confidence—on your website, LinkedIn, in pitches, and beyond.
Momentum Calls:
Regular check-ins to keep you moving, troubleshoot challenges, and celebrate wins—so you stay focused and energized. Basically, marketing therapy…my clients’ favorite perk!
Private Support Between Sessions:
Get direct access to me for quick feedback, grounded guidance, and clarity when you need it most—so you never have to spin your wheels.
Personalized Resources:
Tools, templates, and prompts tailored to your needs—no generic fluff, just what supports your next step.
Strategic Roadmap:
You’ll leave with a 6–12 month visibility or go-to-market plan, plus a custom decision-making filter for future growth.
This isn’t a course. It’s not done-for-you. And it’s definitely not a folder of half-baked ideas meant for someone else.
This is a high-touch strategic partnership built around you — your voice, your goals, and your next move.
You’ll walk away launch-ready, with a message that resonates, and a clear, doable plan to bring it to market — without spinning in circles or doing it all alone.
So how does it work?
1
Shape What’s Next
Over six weeks, we’ll meet for 2-hour strategy sessions to define your offer, refine your message, and map out the foundational marketing strategy to bring your idea to market, clearly and confidently.
2
Prioritize & Move
Momentum calls every other week help you move from vision to execution, with accountability and support.
We’ll prioritize your actions, review assets, and make sure nothing gets stuck in your head.
3
Make It Real
When you're ready to go to market, I can help you extend your team through a curated network of experts.
You stay focused on what you do best. I stay by your side to lead the strategy and protect the vision.

What clients say…
“I needed an extra brain to think through the marketing puzzle, but I was also doubly supported by the immense amount of knowledge and problem-solving that Dani provided at every step.”
— Lisette, Stormfire Productions
“Some days, when I felt a little lost/overwhelmed with what to focus my attention on, setting aside a regular hour to connect for several months in a row helped me keep things moving in the right direction (like therapy 😉)!”
— Louise, Love Letter Weddings
“You pivoted with me... Because of that, there is an entirely new business model on the horizon that I didn't even consider when we started.”
— Heather, Máthair Bars
Is this the right fit for you?
This program is 1:1 for a reason. Every business starts from somewhere different and tries to go somewhere unique. Together, we’ll customize our strategic partnership to be just the right fit for you, but you’ll get the best results if you’re actually hit a few key points.
This is for you if:
You’re an experienced founder ready to evolve your work
You’re too close to your own ideas to see the next step clearly
You want clarity, not more noise
You’re ready for a strategic partner who honors both technical strategy and what makes you…you.
Meet your advisor
Hi, I’m Dani—strategic advisor, marketing therapist, and your go-to partner for turning questions into confidence.
I work best with seasoned, self-aware founders who are evolving into a new chapter of business (and don’t want to lose their voice along the way). With a background in best practice research, marketing, and running my own business, I bring clarity to what you already know but can’t yet see clearly.
Together, we sharpen your perspective and build the strategy to back it up.

Ready for what’s next?
Book a free strategy call to get clear on what’s really going on—and see if Prepped for Success is the right next step for you.
Let’s turn fog into focus, and possibility into action—without losing yourself in the process.
FAQs
Is this similar to working with a business coach or consultant?
Not quite. Coaching focuses on internal shifts. Consulting brings frameworks. This is a strategic partnership—you bring the context, I bring the clarity, and we co-create the path forward. One part coaching, one part consulting, one part something entirely different.
How is this different from a fractional CMO?
This is more of a short-term strategic partnership to help you unravel and build one specific part of your business. If you are looking for a Fractional CMO, I do that, too.
I’ve invested in strategy or messaging before—and it didn’t stick. How is this different?
You’ve probably been handed frameworks or messaging templates that didn’t feel like you. This is different. We co-create everything together so it reflects your real voice, goals, and evolution—and it sticks because you helped build it.
Can we move faster and complete the work in less than 3 months?
Possibly. This container is designed to give you spacious, thoughtful support over 3 months as a strategic partnership—but if you’re energized and ready to sprint, you can explore a 1-2 VIP Days for a more condensed cadence. What matters most is that the clarity sticks and you walk away feeling confident—not just that we rush through it.
Can I bring my team or co-founder?
Absolutely. If you have a key team member or collaborator, they’re welcome to join relevant sessions. I’m all about bringing the whole team on board sooner rather than later.