What’s Your Personality Type When Marketing Your Business?
Let’s be real—you’re doing all the things. Posting. Planning. Batching. Showing up. You’ve bought the courses. Tried the tactics. Downloaded the “perfect content calendars” and signed up for “that course.”
And yet, marketing still feels like a full-time job you didn’t apply for.
You’re not lazy. You’re not failing.
You’re just doing too much of what wasn’t made for you.
You're trying to follow advice from big-biz influencers (won’t name names, but I’m guessing you have a list). Maybe those ‘secrets’ worked for them 10 years ago, or maybe they work now because they have the teams, budgets, and time you don’t.
When those same tactics don't work for you, you start to feel like it's your fault. Like you can’t keep up. Like you’re bad at marketing—or worse, bad at running your business.
You're not.
You were meant for something different. Something more aligned. Something sustainable.
Let’s look at the 3 most common marketing personality types I see in clients when they come to me. And let’s be honest—you may resonate with more than one. (Most of us do – and yep, I’ve been there, too.)
Type 1: The “Box Checker”
“I’m doing everything I’m supposed to… why isn’t it working?”
You’re visible, but not getting traction. You’re creating, but not connecting. It feels like there’s no return on the time, energy, or money you’re investing.
🚩 Sign 1: You’re on every platform, but none of them consistently. One week it's Reels, the next it's LinkedIn, and you're wondering why nothing's clicking.
🚩 Sign 2: You keep pivoting—not because you're flaky, but because you're desperate for something to finally work.
🚩 Sign 3: You’re spending hours on content, but still unsure what to say. You're filling space, not building resonance.
What this really means:
Visibility without clarity is just noise. And noise doesn’t get people to know, like, and trust you.
So now what?
Focus your efforts.
Get strategic about where your ideal customers actually are—online and offline. Show up where you can show up well. You don’t need to be everywhere. You need to be where your ideal people are, consistently.
Type 2: The “I Don’t Wanna”
“I hate marketing… but I guess I have to do it?”
You’re not avoiding marketing because you're lazy. You're avoiding it because it feels disconnected and draining. You drag yourself to your keyboard or in front of the camera…and resent every second.
🚩 Sign 4: You’re doing stuff you hate—Reels, newsletters, funnels—because someone told you "you have to."
🚩 Sign 5: You second-guess every word. Overthink every post. Rewrite your captions ten times and still feel like you're missing the mark.
🚩 Sign 6: You ghost your audience for weeks, then guilt-post to make up for it.
What this really means:
You’re operating out of obligation, not alignment. And that’s a recipe for burnout.
So now what?
Choose what you enjoy (or can delegate).
If a tactic consistently drains you, it’s not the right one. You have permission to opt out. Choose formats you like—or outsource what you don’t. There are dozens of ways to reach your people. Start with one that works for you.
Type 3: The “Coaster Queen”
“I market when I remember… or when things get slow.”
This is the classic feast-or-famine trap. You market when business slows, and stop when client work picks up. Then wonder why leads dry up again.
🚩 Sign 7: You market hard when things are quiet, then stop altogether once you're busy
🚩 Bonus Sign: You think you have a plan—but it’s a Google Doc you haven’t opened in six weeks
What this really means:
You don’t need new tactics. You need a rhythm you can actually stick to—and the right amount of accountability.
So now what?
Set a minimum viable rhythm.
Get real about how much you can commit to even when you’re slammed. Maybe it’s one email a month. Maybe one great LinkedIn post a week. Set your baseline, then layer on campaigns or content when you have capacity. This is where tools like Enji shine—because rhythm needs structure.
Type 4: The “I’ve Got This” Marketer
Green Flags of a Marketing Strategy That Actually Works
Let’s rewrite the story. Instead of running your marketing from burnout or obligation, imagine showing up from a place of clarity and confidence.
Here’s what that could look like:
✅ You know what to say—because your message is grounded in your offers, audience, and energy
✅ You focus on a few aligned platforms—and show up consistently without resentment
✅ You’ve built a marketing rhythm that works even during your busiest seasons
✅ Your marketing reflects your real business goals—and attracts your best-fit clients
✅ You feel in control—not scrambling to “post something,” but showing up with intention
This isn’t fantasy. It’s what happens when you have the right strategy, the right support, and the right systems.
You’ve got this!
I work 1:1 with business owners to clarify who they need to talk to, what they need to say, and how to get in front of them in the best, most true-to-you way possible—through VIP Days and my Prepped for Success program.
We define the right strategy, build messaging that lands, and map a plan that fits your business model and your bandwidth.
Once that foundation is in place, Enji helps you keep showing up. With built-in planning, reminders, and accountability, it supports your marketing rhythm without the stress.
After all, the best businesses? They’re not doing more.
They’re doing what works—and they’re doing it well.
You don’t need to be everywhere. You just need to be in the right place, saying the right thing, in a way you can keep showing up for.
PS - I’ve been working with the Enji team to create a great marketing experience for small businesses, and may earn a small commission if you choose to move forward with subscribing.
