https://www.miseenplan.com/blog daily 0.75 2025-07-20 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/f58fc628-1e04-431f-9a0d-e59806297723/Lifestyle-820CP-Pixistock-21-scaled.jpg https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/865714a5-6754-4c4b-8be7-6a8828163be5/c87-Blue-White-Lifestyle-62-scaled.jpg https://www.miseenplan.com/blog/paid-ads-3-truths-every-small-business-needs-to-hear monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/8ad16922-ed36-4b4e-975e-1053b59f51c3/Small-business-owner-paid-ads.png Blog - Paid Ads 101: 3 Truths Every Small Business Needs to Hear - Make it stand out We’re all victims of being spoiled by choice… https://www.miseenplan.com/blog/how-to-make-your-expertise-irreplaceable-in-the-age-of-ai monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/36fa268d-37de-4628-91c7-a3fc82ddf4a3/Service-based-consultant-with-clients.png Blog - How to Make Your Expertise Irreplaceable in the Age of AI - Make it stand out We’re all victims of being spoiled by choice… https://www.miseenplan.com/blog/marketing-personality-types-that-lead-to-burnout-small-business-strategy monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/19c2ea3b-2bf5-4f04-aff4-f0106fc6c5ce/Small-business-personality-types.png Blog - What’s Your Personality Type When Marketing Your Business? - Make it stand out We’re all victims of being spoiled by choice… https://www.miseenplan.com/blog/website-refresh-updates-without-a-full-redesign monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/7f49c326-330e-4b7d-96fa-656e0a04c412/Site+Images.png Blog - Refresh Your Website: High-Impact Updates Without a Full Redesign - Make it stand out We’re all victims of being spoiled by choice… https://www.miseenplan.com/blog/3-reasons-your-buyers-bounce-and-what-to-do-about-it monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/c4829aca-1fdf-4804-b9f2-56de3f0d5aac/Customer_decision_making_overwhelm.png Blog - 3 Reasons Your Buyers Bounce (And What to Do About Them) - Make it stand out We’re all victims of being spoiled by choice… https://www.miseenplan.com/blog/how-to-stop-wasting-time-on-marketing-that-doesnt-get-results monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/2426f16e-8103-4801-8c24-0186ce0f9f04/Scenes+in+an+Italian+restaurant.png Blog - How to Stop Wasting Time on Marketing That Doesn’t Get You Results - Make it stand out What I thought I was going to get that day in Rome… https://www.miseenplan.com/blog/predictions-for-small-business-marketing-this-year monthly 0.5 2025-02-01 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/dbf4240e-10e2-4921-a546-5c2e358827dc/small-business-owner-marketing-support.png Blog - 6 Predictions That Will Shape Small Business Marketing in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miseenplan.com/blog/why-a-marketing-coach-is-key-to-small-business-success monthly 0.5 2024-12-19 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/49a4c811-5416-4024-b852-96df37f60e33/Why+a+Marketing+Coach+is+Key+to+Small+Business+Success+%281%29.png Blog - Why a Marketing Coach is Key to Small Business Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miseenplan.com/blog/from-browers-to-buyers-customer-reviews-boost-conversions monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/b4d0f87a-3076-40ce-8c91-7b528bb4d058/Review.jpg Blog - How Customer Reviews Turn Browsers Into Buyers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miseenplan.com/blog/create-your-ideal-customer-persona monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/1cea00a6-20ba-44a3-94a6-1c5e04f930ce/asian+woman+painting+with+smile Blog - Create Your Ideal Customer Persona for Better Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miseenplan.com/blog/small-business-spring-clean-8-things-to-checklist monthly 0.5 2024-11-20 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/5b25aabc-a47a-47bc-9693-ebd0c0c676be/3.jpg Blog - 8 Tips to Spring Clean and Freshen Up Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miseenplan.com/blog/advisors-consultants-contractors-explained-2dpwm monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/c2e1e833-da28-4a1a-815f-4d54faea915f/Lifestyle-Business-SG-Pixistock-41-scaled.jpg Blog - How to Choose the Right Marketing Support for Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/b7b46b7f-8f21-4381-bb8f-c709a52b6b06/Strategy.jpg Blog - How to Choose the Right Marketing Support for Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miseenplan.com/blog/brand-vs-marketing-strategies monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/bd47bc78-cc9a-4953-84de-661a511b7e5c/image-asset.jpg Blog - Brand Strategy vs. Marketing Strategy for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miseenplan.com/blog/category/Growing+Your+Business monthly 0.5 https://www.miseenplan.com/the-table-podcast daily 0.75 2025-11-19 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/c22a5fe3-ed11-40ed-b419-6549cb45e4cf/The+Table+IG+Post+Announcement+-+7.10.25.png https://www.miseenplan.com/the-table-podcast/from-unknown-to-unstoppable-pr-hacks-for-entrepreneurs-sarah-ramsey monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/0ad160db-39a8-4b52-9acf-4b19fd7df020/Table_podcast_Sarah_Ramsey+Cover.png The Table Podcast - Episode 8: From Unknown to Unstoppable: PR Hacks for Entrepreneurs with Sarah Ramsey - Show Notes: Pull up a chair as Dani chats with PR powerhouse Sarah Ramsey of Pitch PR about how service-based entrepreneurs and founders can harness public relations—no gatekeepers, no prerequisites required. Sarah gets real about the myths of PR, why you’re probably already doing it (surprise!), and simple, strategic ways to build name recognition and trust whether you’re just starting out or scaling up. Expect insightful frameworks, actionable tips, and a fresh boost of permission to boldly own your expertise. Listen if you’ve been: Wondering why social media engagement is tanking and what actually moves the needle for service-based businesses these days. Feeling stuck in the fog of “do I need PR yet?” or “am I even allowed to pitch myself?”—and craving some strategic clarity and gentle permission. Tired of chasing viral moments and “tier one” press only to realize that what actually matters is building authentic local and industry authority. Scared to sell yourself because you’re too close to your own story and don’t know what’s truly newsworthy—or how to show up like a pro in interviews and features. Ready for visibility that feels strategic, approachable, and yes, a little bit fun—without needing a massive ad budget or exhausting hustle. https://www.miseenplan.com/the-table-podcast/how-brand-photography-builds-confidence-converts monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/d06c765c-1a2b-4ddc-bb7b-6b3c793b88db/Episode+7+Cover.png The Table Podcast - Episode 7: How Real Brand Photography Builds Confidence & Converts - Show Notes: Ready to ditch boring headshots and finally feel at ease in front of the camera? Join host Dani Henneberger and guest Vicki Diesing of VSD Photography as they unpack why brand photography matters way beyond aesthetics, and how it fuels authentic confidence and connection for founders and service-based businesses. Listen if you’ve been: Putting off new brand photos because being on camera feels awkward (and you want it to feel easier). Tired of cookie-cutter stock images and crave visuals that actually match your personality and business. Ready to leverage authentic images to grow your confidence and your client roster https://www.miseenplan.com/the-table-podcast/how-to-make-paid-ads-work-for-your-small-business-in-2025-with-fiddle-leaf-marketing monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/1d17ce64-01f0-4ef8-817c-76da4123b25b/The+Table+Episode+6+Paid+Ads+with+Fiddle+Leaf+Marketing.png The Table Podcast - Episode 6: The 5 Questions Every Small Biz Is Asking About Paid Ads - Show Notes: In this episode, I welcome Emma Huschka to The Table. Emma’s a paid traffic strategist, creative data nerd, and the guiding force behind Fiddle Leaf Marketing. Emma’s known for cutting straight through the confusion and helping small businesses finally see actual results from their ad spend, using simple language. If you’ve ever wondered whether paid ads are worth it for your business, she’s the pro you want in your corner, Fiddle Leaf Marketing and today she's here with some answers. Listen if you’re: Tired of burning cash on “let’s just try it” ad strategies Craving less jargon, more clarity on paid ads Need real, right-now answers for streamlining ad spend https://www.miseenplan.com/the-table-podcast/episode-5-market-shifts-hustle-marketing-strategy monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/49978b32-f01f-4ce7-91d3-842cf4ec3fd5/Episode+5+Cover.png The Table Podcast - Episode 5: Why Hustle Can’t Outrun Market Changes - Show Notes: Tired of working harder just to keep up? This episode reveals how to spot when your old marketing playbook is actually slowing you down and what to do next. Listen If: You’re pushing through with more effort, but seeing fewer results and suspect your message or strategy might be out of sync with where the market (or you!) is headed. What We’re Covering in This Episode: This episode dives into why the old “if it ain’t broke, don’t fix it” mantra doesn’t hold up in today’s shifting market landscape. Dani unpacks the subtle, early signs that your marketing might be falling out of sync before it becomes a crisis. You’ll hear why it’s so easy to miss these changes when you’re deep in your own business, how external and internal shifts (think evolving clients, changing platforms, and even your own growth) can quietly sabotage results, and why a regular reality check (and a fresh perspective!) are the smartest ways to stay ahead. https://www.miseenplan.com/the-table-podcast/eepisode-4-reviews-testimonials-power-social-proof monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/6451f409-89f6-4079-9082-44a8d200d4b4/Episode+4+Cover.png The Table Podcast - Episode 4: How to Make Strangers Say ‘Yes!’ with Social Proof - Show Notes: In this episode of The Table, we explore the power of social proof—how reviews and testimonials can be your most valuable marketing asset. While many entrepreneurs gather reviews, they often underestimate the impact these can have on building trust and influencing buying decisions. We dive into the psychology behind why social proof works, common pitfalls, and how to leverage your existing client feedback strategically to attract and convert your ideal audience. This episode is designed specifically for experienced service-based entrepreneurs who are looking to step beyond the basics of marketing. If you want to evolve your messaging, amplify your impact, and unlock new growth in your business, this conversation will provide actionable insights and practical tactics to use your social proof like a pro. https://www.miseenplan.com/the-table-podcast/episode-3-owning-your-channel-mix monthly 0.5 2025-08-04 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/0c526e6d-8eef-450d-90e5-2805a714599a/Episode+3+Cover.png The Table Podcast - Episode 3: Yes, Social…But What Else? - Show Notes: What happens if your favorite platform disappears tomorrow—or if you’re just tired of playing the social media game? In this episode, we dive into how to build a sustainable visibility strategy that truly supports your energy and your business. You'll learn why solely relying on social can put your brand at risk, how to leverage "owned" channels like your website and email, the underrated power of in-person connections, and concrete steps to personalize your marketing mix. This conversation is your blueprint for being seen—without burning out. https://www.miseenplan.com/the-table-podcast/episode-2-wear-your-customer-hat monthly 0.5 2025-07-20 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/7e8b55b7-3eda-4897-917f-44f90f615ff6/Episode+2+Cover.png The Table Podcast - Episode 2: Wear Your Customer Hat - Show Notes: Are you stuck creating offers and messages that never quite land? In this episode, we challenge the conventional wisdom of obsessing over your customers. Instead, I invite you to put on your “customer hat” and see your business through their eyes. I share real-world stories, including how a simple shift in perspective helped a client’s snack business break out of its niche and reach new audiences. I also break down why traditional customer avatars and ideal client worksheets aren’t enough, and how true empathy and embodiment can transform your messaging, offers, and growth. https://www.miseenplan.com/the-table-podcast/episode-1-whats-your-mise-en-plan monthly 0.5 2025-07-20 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/9e6cfdc8-1d5b-4261-9b9a-b40fb6c6e8bd/Episode+1+Cover.png The Table Podcast - Episode 1: What’s Your ‘Mise en Plan’? - Show Notes: If you’ve ever felt like you’re doing all the marketing as an entrepreneur—posting, emailing, tweaking your website—but nothing seems to stick, you’re not alone. In this episode of The Table, I’m sharing why that overwhelm happens (no, it’s not because you’re bad at marketing) and how you can start laying the groundwork for clarity and momentum. I’ll walk you through the idea of your mise en plan—the essential pieces you need to lay out before you jump into tactics—and the four core ingredients that every effective marketing strategy needs. https://www.miseenplan.com/the-table-podcast/episode-0-the-invitation monthly 0.5 2025-07-20 https://images.squarespace-cdn.com/content/v1/65971cbfee2ea73e83a10a7f/0741ce29-c67f-4980-a280-1f5c7fd41f93/The-Table-Episode-0+Cover.png The Table Podcast - Episode 0: The Invitation - Show Notes: Welcome to The Table, the podcast for founders who are ready to rethink, rebuild, and realign their businesses with clarity and purpose. This trailer episode is your invitation to join a different kind of conversation—one grounded in clarity, curiosity, and the belief that almost anything is possible when you give yourself permission to do things your way. I’m Dani Henneberger—marketing strategist, founder of Mise en Plan, and your host as we gather to talk business, strategy, and the messy middle of entrepreneurship. 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